The Power of Automated, Personalized Outreach
HubSpot Sequences
Overview
Sequences are the way HubSpot does outreach. With sequences, users can send a series of targeted, timed email templates to nurture contacts over time, and automatically set tasks to remind you to follow up—because who doesn’t need a little help remembering all those 'I'll get to it later' moments?
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My contributions
I lead design for HubSpot sequences. Sequences are one of the most used tools in Sales Hub with millions of users. I design and deliver new features (such as, A/B testing and dynamic steps) and maintenance of the product based on user feedback.
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Overview of projects
During my time with the Sequences team, I’ve led a complete UI redesign and introduced exciting new features like dynamic sequence steps, A/B testing, and advanced automated enrollment. I reviewed the reporting functionality based on customer feedback, and designed enhanced reporting capabilities to the product. Most recently, I implemented a modern design system and have been collaborating closely with our engineering teams to develop new, customized components.
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Results
The work we've put into Sequences over the past few years has led to significantly higher customer satisfaction and increased usage. Adoption has grown by 5%-15% quarter over quarter, with users now sending hundreds of millions of sequences every day. The improvements and increased usage of Sequences have also driven a rise in subscription revenue, directly contributing to a positive impact on the business.
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